Winner of Red Dot Best of the Best 2021 product design award, the Cowboy Classic / Cowboy Cruiser / Cowboy Cruiser ST features a new powertrain with 50% more torque, a new design with 200 custom-made parts, and a brand-new Cowboy app. The Cowboy Classic / Cowboy Cruiser / Cowboy Cruiser ST offer an unparalleled riding experience, powering your path through the city.
The Cowboy Cruiser ST, our first step-through model, is built on the very same design principles of the original frame style we built our reputation on. The Cowboy Cruiser ST is optimized to suit riders 160–190cm in height whereas the Cowboy Classic best accommodates riders 170–195cm tall.
With the launch of the Cowboy Classic / Cowboy Cruiser / Cowboy Cruiser ST, almost every component of the bike has been custom designed, with the exception of the saddle and the carbon belt, produced by best-in-class Selle Royal and Gates, respectively. From the brake cables now seamlessly integrated into the handlebars and stem, the diamond pattern of the grips mirroring the tread of the tires, new angles of the brakes and pedals, and an eye-catching dropout at the rear wheel, every detail has been perfected for the Cowboy bike's minimalistic look.
For a deeper comparison of the different models, have a look at this page on our website.