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Referral program

In this article you will find all the information you need about Cowboy's referral program.

Geoffrey from Cowboy avatar
Written by Geoffrey from Cowboy
Updated over a week ago

What is the benefit of the Referral program?

The referral program is an exciting opportunity for Cowboy owners to gift one year of free Theft Insurance to their friends and family that want to purchase a Cowboy Classic / Cruiser / Cruiser ST / Cross / Cross ST. As a Cowboy owner, you will receive a ticket to participate in a draw, in which you will have a chance to win incredible prizes.

I referred a friend, what can I win?

  • For each successfully referred friend, you receive an entry for a raffle.

  • Every month, we have 3 winners. The winners will be informed via email within 2 weeks after the draw, which takes place every 1st of the month.

The current price is a Cowboy kit with a value of 480,- euros :

How can I refer my friends?

  • You can use your full name, and your friend can then use your name at check-out in the section “been referred by a friend?”

  • You can send them the referral link from your app

When using refer by name; can I use something different than my full first and last name?

No, you can only refer by name using your name as linked to your bike order.

If I ordered the bike with a different email than what I use the bike with, what happens?

You can simply sign up via the app by clicking on ‘Discover the program’.

If you are on your phone, you may also simply click here.

I entered my friend's name for the referral and it didn't work, what can I do?

  • Make sure your friend has registered for the refer-a-friend scheme.

  • Make sure you are using the exact name of your friend and that you aren't entering a nickname, as similar names could have been registered in the past.

    If this is the case then you just need to follow the instructions to enter their email address.

  • If the referring name still doesn’t work, you may ask your friend for a referral link.

  • You can also find your personal discount code in the email you received when you applied for the referral.

  • If the referral link still doesn’t work, please reach out to us via [email protected] or chat with us.

I want to purchase a Circular Cowboy Classic / Cruiser / Cruiser ST / Cross / Cross ST, can I benefit from the referral program?

The referral program is only compatible with a purchase of a new Cowboy Classic / Cruiser / Cruiser ST / Cross / Cross ST. This means that Circular bikes are not eligible for the referral program.

There is a chance I don’t win anything with the referral program, why is that?

With the new referral program, every time you refer a friend you have a chance to win a great price. There is also no limit to the number of friends you refer. With 3 winners being picked each month, there is still a pretty big chance to win.

Please be aware that your entry is only valid for one draw. Whether you win or not, your entry will not be valid for the next raffles.

The discount doesn't appear/doesn't work at checkout.

Make sure you are using the email address that you used to request the referral discount. If it still does not work, you could try placing your order in a private window on your browser.

To do so:

  • If you are on Safari, please click on File > New private window

  • If you are on Google Chrome, go on the Top right part of your screen, click on the three dots, then click on New incognito window.

  • Then, try placing the order again with the correct email address.

In what referral draw do I participate if I refer a friend?

You will participate in the draw 15 days after your successful referral (which means: after your friend placed the order).

I'm a Cowboy owner and have sent my friend to you but I haven't received confirmation to join the raffle, why is that?

  • Make sure that your friend has purchased the Cowboy bike as you only get the reward after they bought the bike from us.

  • Make sure they are a new customer purchasing a Cowboy bike for the first time.

Can I benefit from the Referral program if I want to lease a bike?

No, the Referral code does not apply to B2B/leasing and Fietsplan/Cyclescheme orders.

Can I benefit from the Referral program if I place my order in a partner bike shop?

No, the referral program only works for orders placed directly through www.cowboy.com.

I forgot to use the Referral code or link when I purchased the bike, can I get the free Theft Insurance retroactively?

You are only eligible for the free Theft Insurance if you use the Referral code or link at check-out.

In which countries can I benefit from the Referral program?

You can benefit from the Referral program in Belgium, Germany, France, the Netherlands and in the United Kingdom.

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