Why become a Cowboy?
Levi from Cowboy avatar
Written by Levi from Cowboy
Updated yesterday

For urban commuters, Cowboy is a beautifully designed, high-performance, connected, electric bike, priced incomparably.

The intelligent motor-assistance system has built-in sensor technology, measuring speed, and torque. This technology adjusts intuitively to pedalling style and force, delivering an added boost of motor-assisted speed at key moments: when you start pedalling, when you accelerate, or when you go uphill.

A battery that gives riders the freedom to roam for up to 70 km (43 miles), and takes just 3.5 hours to fully charge. This battery is integrated into the frame under the saddle and is easily removable.

Alongside design and efficiency, safety is Cowboy’s top priority. The electric bike has integrated front and rear LED lights. Rear light intensifies when decelerating or braking.

Our app offers protection (your smartphone acts as a personal digital key), a live dashboard, navigation, a ""Find My Bike"" and “Theft alert” function in case it gets stolen, an air quality indication and a crash detection.

Our Theft Insurance protects you against theft, so that you can ride easy.

We offer Cowboy Care for all-inclusive maintenance - keep your bike in perfect shape and riding smooth.

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